AI marketing tools pricing comparison (2026)
Last updated: November 9, 2026
These are US list prices published on each vendor's official pricing page, read on November 9, 2026. Prices exclude tax and can vary by country, currency, promotion and contract. Where a vendor does not publish a price, we say so. Ranking context is on the main guide.
Quick view: lowest paid entry point
| Tool | Free tier | Lowest paid plan | Top published plan |
|---|---|---|---|
| HubSpot Marketing Hub | Yes (2 users) | $7/seat/mo Starter (promo; $20 list) | $3,600/mo Enterprise |
| Canva | Yes | $18/mo or $144/yr Pro | $25/person/mo Business; Enterprise custom |
| Jasper | 7-day trial | $59/mo yearly ($69 monthly) Pro | Business custom |
| ChatGPT Business | No (Plus $20/mo for individuals) | $20/user/mo annual Standard | $125/user/mo monthly Premium |
| Klaviyo | Yes (250 profiles) | $20/mo Email | Custom (150,000+ profiles) |
| Semrush | Yes (10 reports/day) | $139/mo SEO | $299/mo Pro+; Advanced custom |
| Salesforce Marketing Cloud Next | No | $1,500/org/mo Growth | $3,250/org/mo Advanced plus add-ons |
| Adobe GenStudio | No | Not public | Not public |
| Surfer | Not stated | $49/mo Discovery (billed yearly) | $299/mo Peace of Mind; Enterprise custom |
| WRITER | 14-day trial | Starter per seat (price not shown) | Enterprise custom |
| Synthesia | Yes (watermark) | $19/mo Starter | $89/mo Pro; Enterprise custom |
| Copy.ai | Free try offered | $29/mo Chat ($24 annual) | $3,000/mo Scale; Enterprise custom |
| AdCreative.ai | Free trial | $39/mo Starter ($20 billed yearly) | $999/mo Ultimate; Enterprise custom |
| Grammarly | Yes (100 prompts) | $12/member/mo annual Pro ($30 monthly) | Enterprise custom |
HubSpot Marketing Hub
- Free: $0, up to 2 users.
- Starter: from $7/seat/month (new-customer promotion; $20/seat/month list). 500 HubSpot Credits, 1,000 marketing contacts.
- Professional: from $800/month ($890 billed monthly), 3 core seats, extra core seats from $45/month. 3,000 credits, 2,000 marketing contacts. $3,000 one-time onboarding.
- Enterprise: from $3,600/month, 5 core seats, extra core seats from $75/month. 5,000 credits, 10,000 marketing contacts. $7,000 one-time onboarding.
- HubSpot AEO standalone: $50/month or $45/month annually (25 prompts across 3 answer engines daily).
Source: hubspot.com/pricing/marketing
Canva
- Free plan.
- Pro: US$18/month or US$144/year (one person), about 10 times the Free plan's AI allowance.
- Business: US$25/person/month or US$250/person/year, about 20 times the Free plan's AI allowance.
- Enterprise: custom. Extra AI usage through paid top-ups.
Sources: Canva plan comparison guide, canva.com/pricing. Canva's pricing page blocked our automated reader, so we used Canva's own comparison guide, checked against an independent October 2026 report.
Jasper
- Pro: $59/month billed yearly or $69/month billed monthly; 7-day free trial.
- Business: custom pricing, 12-month commitment. Adds seats, Agent Builder, SSO and API. GEO Hub and Agents use credits.
- Nonprofits: 20% discount.
Source: jasper.ai/pricing
ChatGPT (OpenAI)
- Plus: $20/month (individual, monthly billing only).
- Business Standard: $25/user/month monthly or $20/user/month annually.
- Business Premium: $125/user/month monthly or $100/user/month annually (OpenAI says 5 times Standard usage).
- Business workspaces normally require at least 2 paid seats.
Sources: openai.com/business/pricing, OpenAI Help Center
Klaviyo
- Free: 250 active profiles, 500 emails/month, $5/month Composer usage, 10 Customer Agent resolutions/month.
- Email: from $20/month (500 active profiles, 5,000 emails/month).
- Marketing: from $25/month (limited-time $1 first month for eligible accounts up to 5,000 profiles).
- Custom: over 150,000 active profiles. Composer and Customer Agent beyond the included allowance are add-ons.
Source: klaviyo.com/pricing
Semrush
- Free: $0, 10 reports/day.
- SEO: $139/month ($117.33/month annually).
- Starter (SEO plus AI Search): $199/month ($165.17 annually), 50 AI prompts tracked daily.
- Pro+: $299/month ($248.17 annually), 100 AI prompts tracked daily.
- Advanced and Enterprise: custom. Additional users from $45/month.
Source: semrush.com/pricing
Salesforce Marketing Cloud Next
- Growth Edition: $1,500/org/month, billed annually.
- Advanced Edition: $3,250/org/month, billed annually.
- Add-ons: Salesforce Personalization $8,000; Marketing Intelligence $10,000; Loyalty Management $20,000 (per org/month).
- Upgrade editions: Account Engagement+ $1,250; Engagement+ $2,000; Intelligence+ $11,000; Personalization+ $15,000 (per org/month).
Source: salesforce.com/marketing/pricing
Adobe GenStudio
Adobe does not publish GenStudio pricing; it is sold by quote. Source: business.adobe.com/products/genstudio
Surfer
- Discovery: $49/month billed yearly (120 documents, 1 seat).
- AI Search Analytics: $82/month billed yearly (50 prompts tracked daily).
- Standard: $99/month billed yearly (360 documents, 3 seats).
- Pro: $182/month billed yearly (360 documents, 5 seats, 50 prompts tracked daily).
- Peace of Mind: $299/month billed yearly (unlimited documents under fair use, 10 seats, API).
- Enterprise: custom.
Source: surfer.ai/pricing
WRITER
- Starter: per-seat monthly or annual plans with fixed credit limits, up to 5 users, 14-day free trial. The price was not shown on the plans page we read.
- Enterprise: custom.
Source: writer.com/plans
Synthesia
- Basic: $0/month, 500 credits, watermark.
- Starter: $19/month ($9 first month), 1,250 credits/month.
- Pro: $89/month ($49 first month), 6,000 credits/month.
- Enterprise: custom. Studio avatars are a $1,000/year add-on.
Source: synthesia.io/pricing
Copy.ai
- Chat: $29/month monthly or $24/month annually ($288/year), 5 seats.
- Growth: $1,000/month ($12,000/year), 75 seats, 20K workflow credits/month.
- Expansion: $2,000/month, 150 seats, 45K credits/month.
- Scale: $3,000/month, 200 seats, 75K credits/month.
- Enterprise: custom.
Source: copy.ai/prices
AdCreative.ai
| Plan (base tier) | Monthly billing | Billed yearly (per month) | Credits/month | Brands / users |
|---|---|---|---|---|
| Starter | $39 | $20 | 20 | 1 / 1 |
| Professional | $249 | $125 | 300 | 10 / 10 |
| Ultimate | $999 | $500 | 300 | 25 / 20 |
| Enterprise | Custom | Custom | Tailored | Custom |
- Higher-credit tiers exist within each plan (for example, Starter with 50 credits at $89/month).
- Quarterly billing is shown at 25% off and yearly at 50% off. These discounts may be promotional.
- One credit is used per downloaded creative; generating creatives is unlimited.
- Refunds: within 7 days (monthly) or 30 days (yearly) if the platform hasn't been used.
Sources: adcreative.ai (pricing section of the homepage; the old /pricing URL returns 404). Checked against AdToolBench (Nov 6, 2026) and Softwares.com (Oct 25, 2026). The homepage includes some inconsistent text, such as one Ultimate description mentioning $599, so confirm the price at checkout.
Grammarly
- Free: 100 AI prompts/month.
- Pro: $30/member/month monthly, or $144/member/year ($12/month); 2,000 AI prompts/member/month.
- Enterprise: custom, through Superhuman Go; unlimited prompts.
Sources: grammarly.com/plans, Grammarly Support